Inside VanMoof’s game-changing launch success
VanMoof revealed their next generation e-bike designed to pave the way for the future of cities, making billions of city dwellers switch
The VanMoof S3 & X3 were revealed to press and fans in an interactive livestream event
Amsterdam, April 28 2020 – Last week, VanMoof revealed their next generation e-bikes to press and thousands of fans from around the world via their interactive online launch event. The new bikes optimise the essentials to invite the next billion on bikes in cities all over the world. The high performance VanMoof S3 and X3 come packed with upgraded tech, and hit the market at a more accessible price point of £1798. The Amsterdam based tech-meets-bike company has sold more than 6,000 S3 & X3 e-bikes in the week since the launch on 21 April.
The livestream launch drew 6,000 live viewers from 110 countries. They were in the digital front row at the unveiling and had the opportunity to ask founders Ties and Taco Carlier questions directly in a Q&A.
Electrified urban commuters are at the forefront of a global e-bike explosion, with worldwide orders from San Francisco to Tokyo.
“The e-bike is transformational for the urban commute. Where bikes were traditionally considered for the 5km range, the e-bike is suited for the 30km commute. We engineered this new range with the urban commuter in mind and designed a riding experience that will change urban mobility as we know it.”
With public transport scaled back or shut down due to COVID-19, early evidence suggests that more people worldwide are turning to bikes as a mobility solution.
Test-rides of the S3 & X3 are available by appointment only at VanMoof's Amsterdam, Berlin, London, San Francisco and New York brand stores. With mobile test rides coming right to your door in Amsterdam and Berlin. Pop-ups in Rotterdam and Utrecht will appear from April 28, with plans for further pop-ups worldwide when it is safe to do so. A very strict Corona protocol will be followed at all times in all locations to ensure our staff and rider safety.
The high performance VanMoof S3 and X3 opens the road to the newest rideable tech at €1998 / £1750 / $1998 / ¥250000. Available worldwide at vanmoof.com from April 21 2020. VanMoof brand stores in Amsterdam, Paris, London, Berlin, New York, San Francisco, Seattle, Taipei and Tokyo, are currently closed in an effort to prevent further spreading of COVID-19. Home-deliveries start in May.
Please find all new press kit images here.
Please find the S3 & X3 press info deck here.