VanMoof offers next-level innovation and sustainability via augmented reality

With 80% of their bikes sold online, VanMoof introduces an AR experience to get you up-close-and-personal with their high tech e-bikes – and reduce returns.

Amsterdam, 6 January 2020 — Today VanMoof brings the future of retail tech to the bike world. The Dutch e-bike innovators have launched the bike industry’s first augmented reality purchase experience. The new AR tool is integrated into Vanmoof’s website and online ads. The tool allows users to place a virtual Electrified e-bike right in front of them, and explore high-tech features without having to visit a VanMoof brand store, or wait for home delivery.

Enhanced buying experience

Cutting-edge augmented reality tech allows you to walk around the bike and explore the many high-tech features. The scope of online try-before-you-buy is huge, in a recent study over 70% of consumers said they would purchase more items if this was offered.

Lowering online barriers

The direct-to-consumer mobility brand has made it a priority to lower the barrier for riders to buy online. In addition, VanMoof expects the AR tool to contribute to reduced returns and shipping costs in a fun and hassle-free way.

"One of the biggest problems with buying online is returns. It’s a huge sustainability drag and supply chain pressure-point. AR allows us to give even more people the chance to experience our product before they buy it.” 

Taco Carlier, CEO and co-founder VanMoof

E-commerce maturity

In the past three years, VanMoof’s online sales have grown to 80% of the company’s revenue. Consumers are becoming increasingly comfortable buying high-end, specialized products like e-bikes, eyewear, cars, and mattresses online.

“As people get more used to buying goods online, it makes sense to optimize the interactivity of the experience. If you don’t live near one of our eight brand store cities, the augmented reality tool can bring you as close to our bikes as in real life. The tech is moving so fast that we’re looking to incorporate even more features – did someone say virtual test-rides?” 

Ties Carlier, CEO and co-founder VanMoof.

VanMoof is a rapidly growing bike-meets-tech company. Revenue has grown from 10M in 2018 to nearly 40M in 2019. The Electrified S2 & X2, VanMoof’s high-tech range of electric bikes, are driving the company’s exponential growth. Their custom augmented reality experience was made in collaboration with digital partner Boldly. Take it for a ride on your mobile device right here.

**Right now only available to iOS users. Coming soon for Android.**

Want to go a little deeper?

- Explore the story behind the VanMoof augmented reality experience

- Meet the designers, and discover how we brought the S2 to (virtual) life