VanMoof smashes crowdfunding records raising €2.5 million in 12 hours
Rider-only investment is the fastest equity crowdfunding ever in the Netherlands
Amsterdam, 13 June 2019 - VanMoof has broken Dutch crowdfunding records, with €2.5 million raised in just 12 hours. Over 920 funders pledged amounts ranging from €250 to €80,000. The crowdfunding round was so successful that it filled up before it even went public. The money was raised exclusively from VanMoof's riders and Oneplanetcrowd investors. The rapid speed followed an email invitation the morning of Tuesday 12 June. Later that evening, just after 8:30 pm, the total €2.5 million was reached.
Crowdfunding essential to growth strategy in 2019
The new crowdfunding campaign builds on VanMoof’s reputation as one of the most innovative and unconventional brands in the international bike industry. It follows 2017’s first round of crowdfunding, which broke all Dutch records as the fastest equity crowdfunding at that time – raising the legal maximum €2.5 million in only fourteen days. As a direct result, VanMoof was able to speed up their international expansion, launching the revolutionary Electrified S2 and X2 e-bikes and opening four brand stores across Europe, the US, and Asia.
We are completely humbled by the support of our riders worldwide. Based on the success of our first crowdfunding campaign, we had high hopes, but this has exceeded all expectations. The level of belief and backing shown gives us even more confidence to keep pushing the limits. It makes me so proud to see our riders stepping up to become an even bigger part of VanMoof.
A total of €7.5 million is aimed to be raised via crowdfunding in 2019, split into the record breaking €2.5 million from individuals under €80,000, and €5 million from individuals investing €100,000 or more.
Turning riders into agents of change
VanMoof requires this capital in order to scale up and continue conquering the global market. Funds raised will be used to radically scale-up the company’s production of its in-demand Electrified S2 and X2, invest in innovative hardware and software development and expand the global brand store network.
It is still possible to invest more than €100,000 via the European crowdfunding platform Oneplanetcrowd: vanmoof.com/opcnl100.