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An open letter to bike thieves

An open letter to bike thieves

Brooklyn, 24 April 2018

Dear Bike Thieves,

It’s us again. You know, VanMoof — the people that make those snazzy bikes you’ve been dying to use your bolt-cutters on for a while now.

Things have always been difficult between us. Maybe it was even our fault, what with us continually jeopardizing your careers, and sending Bike Hunters all over the world to track down stolen bikes. Our bad.

But we don’t hate you. We know that stealing bikes is a tough gig to begin with. What with all the unpaid overtime, antisocial coworkers, and sleepless nights wondering if you’re a terrible person, it can’t be easy.

In fact, we’d like to take this opportunity to thank you. At VanMoof, we’ve always refused to accept bike theft as a fact of life — you’ve pushed us to make our bikes tougher and smarter, ready to outwit whatever the city throws at them.

Now, we’re taking that a step further with the Smart S and Smart X. That’s right, our new bikes can look after themselves. They’ve got attitude to spare, with rider recognition, location tracking, and a three-stage theft defense system specifically designed to give thieves nightmares.

Manage to get past all that? Then the bike automatically switches into lockdown mode and our Bike Hunters zero in on its location. Trust us, you really, really don’t want this to happen.

So, thieves, consider this a friendly invitation to throw in the towel. You’ve given it a good shot, but everyone should know when to call it quits.

It’s nothing personal.

Well, maybe it is. A little bit.

All our love,

P.S. Reconsidering your career choices? Thinking of switching to the light side? We’re looking for bike doctors and VanMoof ambassadors for our new Brand Stores in London, Paris, New York, San Francisco, and Tokyo. It’s the perfect opportunity to put your mechanical ‘know-how’ to good use. For once.

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About VanMoof

In 2009, Dutch brothers Taco and Ties Carlier founded VanMoof with a mission of reimagining how a bike should work in the cities of tomorrow. The company’s innovative city bikes are designed to help riders turn the tables on cities all over the world – they always arrive at their destination faster, fitter, happier and in style. VanMoof has Brandstores in Amsterdam, Berlin, Brooklyn, Taipei and Tokyo, and sells online all over the world. The functional design won many international awards, such as the EUROBIKE award, RED DOT design award and Fast Company Innovation By Design award. For the latest information on VanMoof, visit and follow us on Twitter and Facebook.

Press contact

Contact information

Brooklyn Brand Store:
269 Baltic Street
Phone: +1 347 227 7477
[email protected]