arrow-large arrow-slider arrow-small arrow basket-next basket check close electrified facebook info vanmoof_instagram_stylized_icon_03 instagram lock pinterest smartphone usp-obsession usp-price usp-ready usp-return usp-shipping usp-sizing usp-support usp-warranty warning
trashbin edit

Biggest pre-order in bike history rides high on global e-bike upsurge

Biggest pre-order in bike history rides high on global e-bike upsurge

Amsterdam -- April 18 2019 -- The numbers don't lie. VanMoof is leading the e-bike takeover, with the biggest bike pre-order ever – worth £25m and counting. The Amsterdam based tech-meets-bike company has sold over 11,000 of the new Electrified S2 & X2 city bikes since reservations went live in June 2018. Electrified urban commuters are at the forefront of a global e-bike explosion, with orders from San Francisco to Tokyo.

VanMoof attributes this success to the smart tech and forward-thinking design integrated into  every bike, and an industry-leading service ecosystem prioritizing direct customer connection. This innovation is fueling a tipping point in e-bike adoption, making e-bikes the most compelling commuter choice of the coming decade.

VanMoof’s Electrified S2 & X2 are packed with fine-tuned tech; the Stealth Lock makes bike keys a thing of the past; integrated multi-phase alarms scare off thieves; an intelligent motor and high-capacity battery maximizes range; and anti-theft location tracking reunites riders with missing bikes. And, if the worst does happen, VanMoof´s Bike Hunters will retrieve stolen bikes or replace them.

“Normal bike commuters travel an average of 3km to work, but with an e-bike that figure jumps to 20km. It opens up biking to a much wider demographic of city-dwellers, creating an enormous new opportunity. Almost 70% of people who purchased the S2 & X2 are now using the Electrified as their primary mode of transport. It’s one of the most exciting moments in 10 years of VanMoof history, and a revolution in city commuting.”

VanMoof co-founder Ties Carlier 

The Electrified S2 and X2 £800 early bird discount ends May 31.

Why 2018 was a watershed year for e-bikes:

Download PDF

About VanMoof

VanMoof was founded in 2009 by Taco and Ties Carlier, two Dutch brothers with a vision of the perfect city bike. The company’s next-generation bikes are engineered for the cities of tomorrow – with powerful motors, high-capacity batteries, and integrated smart tech. VanMoof has brand stores in Amsterdam, Berlin, London, New York, Paris, San Francisco, Taipei, and Tokyo, with riders buying online across the globe. Over 10 years, their bikes have won multiple international accolades, including the EUROBIKE award, RED DOT Design Award, and Fast Company Innovation by Design Award. To keep up with everything VanMoof, head to, and follow us on Instagram and Facebook.

Press contact

Contact information