Hear that? That’s the sounds of jaws being picked up off the floor – after the new electric VanMoof S3 & X3 were unveiled in a blockbuster livestreaming experience. Now you can catch up with all the action in Amsterdam and Taipei, and take another long look at our groundbreaking new e-bikes.
VanMoof is no stranger to out-of-the-box thinking, but the COVID-19 pandemic certainly disrupted the launch plans for our next-gen eclectic bikes. With the majority of the world now practising social distancing, we had to find a new way to showcase the VanMoof S3 & X3 – and bring the excitement of our flagship launch to quarantined riders across the globe.
And we couldn’t have hoped for a better result. Thanks to the hard-work and endless ingenuity of everyone involved, the livestream launch was a runaway success, cutting seamlessly from one side of the world to the other. Taco Carlier was in Amsterdam to introduce the new bikes and take them for a world-first live test ride, while Ties Carlier spoke from our production facility in Taipei, diving into the technical details and industry insights.
No matter where they were, viewers were guaranteed a front-row seat. Throughout the event, they could interact with 3D models of the VanMoof S3 & X3, and even try out all the next-gen features for themselves. To cap it off, the Carliers hosted a live Q&A, answering audience questions on every aspect of the new bikes.
So there you have it – a new kind of launch for a new kind of bike. It may not have been what we originally planned, but we wouldn’t have changed a thing.