The Night We Landed the S6
In June, we dropped the VanMoof S6 into the world, not with a whimper, but with a night that felt more like a dream sequence than a typical launch.
Guests stepped through a glowing city tunnel and into a vast space where S6 bikes floated from the ceiling, a nod to the cinematic touchdown in our launch film.
At the centre of it all was a giant interactive box pulsing with sound and light, built to transport people into the new VanMoof universe. The crowd explored, connected, and got hands-on with the S6 for the very first time.
Stacks Deli kept everyone fed and Sebonsa provided the wine bar. Whilst VanMoof’s CMO, Eliott, delivered a bold look into the road ahead.
Then came a plot twist: artist Sef dropped a surprise live set that electrified the whole place.
From the buzz in the air to the buzz on the guest list, one thing was undeniable. The S6 had truly landed.
