Inside VanMoof: Partners Day 2025
In March, our Global Partners touched down in Amsterdam for a one-of-a-kind look inside the VanMoof universe. It was a chance to see where we’ve been, what we’re building, and what’s rolling out next.
The day was designed to bring our Partners closer to the real VanMoof. We hosted hands-on workshops, open conversations, and gave full access to every corner of the company. From big-picture talks with CEO Eliott and CMO Scott to deep dives into product and experience with Jip, our Experience Designer, it was a chance to see how everything connects behind the scenes.
Guests explored our full bike history with an interactive timeline display, reliving legendary features like the Boost Button and Kick Lock. And yes, they even got an early feel for the all-new S6 with hands-on test rides that showcased exactly what it can do.
We also pulled back the curtain on our updated app, introduced our brand-new sound identity, and set up dedicated team booths for in-depth chats, questions, and ideas.
To top it all off, we celebrated standout contributions in style with our very first Partner Awards:
Ultimate Ambassador Award
Rising Star Award
Sales Champion Award
Add in great food, flowing drinks, and a whole lot of bike love, and you’ve got a day that was everything VanMoof.
