Together with Fragment Design, we’ve produced limited-edition VanMoof S3s that will be displayed exclusively at London’s Dover Street Market from October 13. The VanMoof x Fragment Design e-bikes feature the minimalist, cool, and crisp execution Fujiwara is famed for.
VanMoof x Fragment Design:
It’s hard to find something that the ‘godfather of streetwear’ hasn’t made his mark on when it comes to contemporary fashion. Connecting hip-hop with design and streetwear culture, and collaborating with some of the world’s most influential brands, Hiroshi Fujiwara has curated modern-day consumer culture in the eyes of many. The streetwear pioneer’s Fragment Design has revamped everything from earphones to sneakers; all prized personal possessions – but nothing that could get you from one side of a city to another. Until now.
Together with Fragment Design, we’ve produced limited-edition VanMoof S3s that will be displayed exclusively at London’s Dover Street Market from October 13. The VanMoof x Fragment Design e-bikes feature the minimalist, cool, and crisp execution Fujiwara is famed for. A blackout frame with the Japanese streetwear label’s signature lightning logo sits alongside Dover Street Market’s emblematic watermark. Race stripes and large lettering on the bikes’ downtubes boldly identify the limited-edition collaboration. A deeper shade of glossy black gently darkens the iconic frame of our award-winning VanMoof S3 model.
Together with Fragment Design, we’ve produced limited-edition VanMoof S3s that will be displayed exclusively at London’s Dover Street Market from October 13.
The ultimate streetwear must-have: Why Fragment Design dropped a limited-edition VanMoof
At just eighteen years old, Fujiwara took Tokyo by storm. He became a standout in the Harajuku street fashion scene, accredited by many as having brought hip-hop, streetwear, and the Stüssy brand to Japan in the 1980s. Fragment was born out of his first brand, Good Enough at the turn of the century. So, why a VanMoof e-bike? And why now? Well, Fragment Design is no stranger to shattering expectations and tapping into cultural moments. Take a collaboration with Pokémon, for starters.
Popularizing the idea of brand collaborations in the ‘90s, Fujiwara’s Fragment Design has always been interested in beautiful personal items. But it was more than just our look and feel that caught Fujiwara’s eye. Our bikes don’t just function as a better means to get from A to B: as our riders will know, a VanMoof is much more than that. It envelopes you in the action of a city, connects you with the sensory experience of weaving through its streets and parks. It gives you the chance to grasp the endless opportunities a city holds. And for a brand born from essential street culture, that’s like gold dust.
Catch a glimpse of the bikes at Dover Street Market London
The limited-edition bikes will be equipped with the technology that has forged our reputation within the world of city mobility: a powerful motor, Turbo Boost for instant acceleration, automatic gear shifting, integrated hydraulic brakes, a Kick Lock for keyless locking, and signature anti-theft tech.
To see the collaboration, head to Dover Street Market in London from October 13 to 17.
The VanMoof x Fragment Design e-bikes are priced at £2248, available exclusively at Dover Street Market London via online raffle.