Despite the usual frustrations with the local weather, Frédérique Albert-Bordenave has embraced city life since arriving in Amsterdam – cycling its streets through wind, rain or shine. Born and raised in Montreal, she now juggles the life of an art director with that of an artist, employing light and shadow as her materials of choice in striking spatial installations. Guided by her fascination for the built environment, Amsterdam oozes creative possibilities. And for Frédérique, inspiration can come from the unlikeliest of places.

What the frog? Our latest campaign film is designed to make a splash. VanMoof Creative Director Pascal Duval explains why it’s time to jump into the future.