This year’s Men’s Paris Fashion Week, all eyes were on one particular style icon. And no, it wasn’t the flaming ball of fire at the Rick Owens show. This Fashion Week, it was the year of the e-bike. We rallied an international crew to showcase the pure joy of city living on an e-bike during one of the busiest and most visible times of the year for the industry. And safe to say, our customized S3s stole the show.

On August 9, the price of the VanMoof S3 & X3 will increase to €2,498. Raising the price of our bikes by €150 is necessary in order to match inflation, the rising costs of raw materials, and the promises we’ve made to our riders around the world.