Our latest campaign film was always meant to raise questions and inspire new thoughts. But the ARPP has ruled that the film cannot be broadcast in France because it creates “a climate of anxiety”. Is a thirty second spot of a melting car really too provocative for French TV?

Our co-founder Ties Carlier takes a frank look at the VanMoof S3 & X3 launch success, and outlines the steps we’re taking to overcome our biggest challenges as a company.